Evidence / Validated 2026

Where the price of a pad
actually comes from.

The full cost model behind the headline numbers — every charge, at every stage, traced to its effect on the shelf price.

How the Price Builds

From raw cotton to KES 62 — every added cost.

The Value Chain Cost Model (VCCM) maps every fiscal and regulatory charge to its retail-price impact, validated with government, manufacturers, importers, and social enterprises at the August 2026 National Stakeholder Validation Workshop.

01 / Raw Materials Imported
Already taxed at the port

Cotton, super-absorbent polymer, and packaging carry non-refundable para-tariffs plus excise duty on SAP (20%) and release liners (25%).

IDF 2.5% RDL 2.0% MSL 1.5%
+6% of CIF, before the factory floor
02 / Manufacturing & Certification
Stranded VAT + compliance fees

Finished pads are VAT-exempt (not zero-rated) — manufacturers pay 16% input VAT on raw materials with no output VAT to reclaim it against.

KEBS KES 40,000/product/site + KES 0.64 VAT/pack
Cost embedded — unrecoverable
03 / County Distribution
47 counties, 47 fee books

One manufacturer reports USD 24,000/year in distribution-licencing fees across all 47 counties — plus a USD 0.24/day rural trading fee that hits small distributors hardest.

USD 24,000/yr
No harmonisation exists — yet
04 / You Pay at the Shop
KES 55 (large mfr) – KES 62 (SME)

Every upstream cost reaches the buyer — most of it avoidable with the right policy. The KES 7 gap between pathways is an access difference, not a cost one: SMEs reach duty remission at ~10% vs. ~60% for large manufacturers.

= 3.14% of family income, per pack of 10

Source: MH Fiscal & Regulatory Reform — Abridged Validation Report (NAYA Kenya / UNFPA Kenya, July 2026); VCCM stakeholder validation, 28 July & 4 August 2026.

The Access Gap

Same costs. Different doors.

SMEs pay KES 7 more per pack than large manufacturers — not because their costs are higher, but because duty remission is structurally out of reach. The bond ties up 100% of the duty value, so the relief reaches whoever can afford to wait for it.

Share of raw-material imports actually covered by duty remission.

Fixed Costs

The charges that never scale down.

Everything above is charged per pack. These are charged per firm — so they land identically on a national manufacturer and on a social enterprise running one line, which is what makes them the heaviest burden at the small end of the market.

KES 40,000

KEBS certification — charged per product, per site, plus a KES 15,000 registration fee.

USD 45,000

Upper bound for an importer maintaining an S-mark, per product, every three years.

100%

Of the duty value tied up as a remission bond — before any insurer fee — which is why SMEs cannot reach it.

USD 0.24/day

Rural trading fee, charged daily to the smallest distributors and retailers.

Source: MH Fiscal & Regulatory Reform — Abridged Validation Report (NAYA Kenya / UNFPA Kenya, July 2026), summary of tariffs, levies and taxes charged.

The Lifecycle Paradox

Cheaper over time. Taxed more anyway.

Over three years, a reusable pad set costs a fraction of disposables — yet carries a heavier tax burden on its fabric inputs than the product it should be undercutting.

Reusable Pad Set
KES 36

One set of 3 reusable pads, covering a full 3 years of use.

~41% tax on fabric inputs
~60x
Cheaper
39 Disposable Packs
KES 2,145

The equivalent 3 years of single-use pads, repurchased monthly.

0–6% tax on raw materials

Source: MH Fiscal & Regulatory Reform — Abridged Validation Report (NAYA Kenya / UNFPA Kenya, July 2026).